Kuala Lumpur, February 27, 2025 – In a historic move for the Asian entertainment industry, Pertubuhan Generasi Digital Malaysia (PGDM), the exclusive owner of ‘Asian K-pop Stars,’ proudly announces Radio Televisyen Malaysia (RTM) as the official broadcaster for the first season of the reality TV show this year.
This strategic partnership extends beyond Malaysia, positioning RTM as a key player across 48 Asian countries, bringing the electrifying K-pop phenomenon to international audiences on a grand scale.
With RTM’s extensive reach in delivering high-quality content, this collaboration ensures that ‘Asian K-pop Stars’ captivates millions of viewers across the region while reinforcing Asia’s position as a global entertainment hub. It also fosters cross-cultural collaboration among participating countries.
A Platform for the Next Generation of K-pop Stars
PGDM Chairman, Datin Seri Dr. Harnie Mohamed stated that ‘Asian K-Pop Stars,’ organized by PGDM in collaboration with the World K-Pop Centre based in Namsan, Seoul, South Korea, is an exclusive, elite-tier competition aimed at identifying and nurturing the next generation of female K-pop talent.
Open to female contestants aged 18-30, the competition offers a once-in-a-lifetime opportunity for aspiring artists to train, perform, and gain global recognition.
“We are thrilled to partner with RTM in bringing this prestigious event to audiences across Asia,” she added.
“This collaboration not only strengthens Asia’s presence in the global K-pop arena but also showcases the region’s commitment to developing digital talent and driving innovation in the entertainment industry.”
Comprehensive Coverage & Immersive Viewing Experience
Through this partnership, RTM will provide extensive coverage across its television and digital platforms, including live broadcasts, exclusive behind-the-scenes content, and special interviews with contestants and industry experts. This initiative aligns with Asia’s vision of expanding its creative industry footprint on the global stage.
As the official broadcaster, RTM will leverage its advanced production capabilities to deliver an immersive viewing experience, ensuring that audiences from all 48 Asian countries can fully experience the energy and passion of ‘Asian K-pop Stars’ like never before.
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